Tesla
Musks stands, arms crossed and grinning, before a Tesla Model S
Musk next to
a Tesla Model S at the Tesla Fremont Factory in 2011
Tesla, Inc.—originally Tesla Motors—was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company's early development prior to Musk's involvement.musk led the Series A round of investment in February 2004; he invested $6.5 million, became the majority shareholder, and joined Tesla's board of directors as chairman. Musk took an active role within the company and oversaw Roadster product design but was not deeply involved in day-to-day business operations. Following a series of escalating conflicts in 2007 and the 2008 financial crisis, Eberhard was ousted from the firm. Musk assumed leadership of the company as CEO and product architect in 2008. A 2009 lawsuit settlement with Eberhard designated Musk as a Tesla co-founder, along with Tarpenning and two others. As of 2019, Elon Musk was the longest tenured CEO of any automotive manufacturer globally. In 2021, Musk nominally changed his title to Technoking while retaining his position as CEO
Tesla first built an electric sports car, the Roadster, in 2008. With sales of about 2,500 vehicles, it was the first serial production all-electric car to use lithium-ion battery cells.Tesla began delivery of its four-door Model S sedan in 2012;a cross-over, the Model X was launched in 2015.[ A mass market sedan, the Model 3, was released in 2017. As of March 2020, it is the world's best-selling electric car, with more than 500,000 units delivered. A fifth vehicle, the Model Y crossover, was launched in 2020.The Cybertruck, an all-electric pickup truck, was unveiled in 2019. Under Musk, Tesla has also constructed multiple lithium-ion battery and electric vehicle subassembly factories, such as Gigafactory 1 in Nevada and Gigafactory 3 in China.
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